Building Viable Businesses From Scratch
A structured program that walks you through validation, business model development, and first revenue—taught by founders who've done it before.
Idea Validation Phase
Stop building something nobody wants. Learn systematic approaches to testing market demand before writing a single line of code.
- Customer discovery interviews
- Problem-solution fit testing
- Market sizing frameworks
- Competitive landscape analysis
Business Model Design
Move beyond vague plans. Build a working model that shows how you'll acquire customers, deliver value, and generate revenue.
- Revenue model selection
- Unit economics calculation
- Channel strategy development
- Pricing structure testing
First Revenue Sprint
Get paying customers as fast as possible. This module focuses on minimal viable products and early sales tactics that work.
- MVP scope definition
- Landing page conversion
- Early adopter outreach
- Feedback loop setup
How This Actually Works
Each week covers one specific component of startup development. You complete assignments between sessions—customer interviews, financial models, landing page tests—and bring results back to the group.
Sessions run live with a cohort of 12-15 people working on different ideas. You see what works across various industries, not just your own niche. The format combines short teaching segments with working time and peer feedback.
"The program forced me to talk to 20 potential customers before building anything. Saved me six months of development on features nobody wanted."
— Ingrid Thorvaldsen, SaaS FounderYou finish with a validated business concept, working financial model, and initial customer traction. Not a polished pitch deck—actual evidence that people will pay for what you're building.