Building practical knowledge for startup founders
We connect Australian entrepreneurs with experts who've actually built businesses, through live webinars that focus on what works in real conditions.
Get in TouchWhat we actually do
Since 2015, we've been running webinars about starting and running businesses. Not theory from textbooks, but practical sessions with people who've done it.
Our instructors have launched products, raised funding, hired teams, dealt with regulatory issues, and managed cash flow problems. They know what happens when your first major client disappears, when your technical co-founder quits, or when you realize your pricing model doesn't work.
Sessions run live, so you can ask questions about your specific situation. No generic advice about "finding your passion" or "thinking big." Just concrete answers about incorporation structures, equity splits, customer acquisition costs, and the hundred other things that actually matter when you're trying to build something.
We work with learners across Australia because location shouldn't determine access to relevant business knowledge. Whether you're in Sydney or regional Queensland, you get the same quality instruction and interaction.
Who runs these sessions
Instructors who've experienced the actual process of building startups, not consultants who studied it.
Aleksi Jokinen
Lead Product Strategy InstructorBuilt and sold a SaaS platform serving enterprise clients. Now teaches product development, pricing strategy, and how to validate ideas without burning through capital.
Siobhan O'Driscoll
Funding and Finance SpecialistRaised over eight million in venture capital across two startups. Covers fundraising mechanics, investor relations, term sheet negotiation, and managing board expectations.
